Thursday, June 2, 2011

How Does A Decorator Show House Work?

Dear Readers:
Did you know that there is something called a Designer or Decorator Show House scheduled this time of year in most states? Do you know what a designer showhouse is? It’s a type of fundraiser sponsored by a charity or nonprofit group. You may have heard of the Kips Bay Boys and Girls Club Decorator Show House, which occurs every year in New York City, or the Pasadena Showcase House of Design, in California.

For those of you unfamiliar with a show house, this is how it works. Interior designers, decorators, and decorative painters bid on rooms and spaces in a large unoccupied house. If someone has the winning presentation for a room, that person’s firm has a limited amount of time to decorate that space at its own expense, as a form of marketing. Landscape designers are afforded the same opportunity for different areas of the home’s grounds. The idea is to create something unusual and inspirational. The public purchases tickets to view all of the unique spaces in the house and gardens, with proceeds going to the sponsoring charity or nonprofit group. At the end of the allotted month, each firm must return its space to the original condition (or a reasonable facsimile thereof). It’s sort of like Brigadoon – it’s only there for a short time and then it vanishes.

It’s a lot of fun for the viewing public to compare the “before” pictures with the transformation of each space. (Although since different firms do each space to showcase their own talents, don’t expect anything resembling continuity among the rooms.) There is no better way to pick up clever ideas to try yourself; or if you’re in the market for a decorator or landscaper, you can determine just how creative the different local firms are. I should make a point about the latter, however.

As a veteran of seven showhouses, I have noticed that some visitors come into the house looking for a particular room; and only if they see exactly what they’re looking for, do they hire that designer. You have to understand something. These are talented people. Someone who does a fabulous bedroom in a show house may be the perfect person to do your family room. Or the talented designer of a dining room might be the one to help you with your living room. We are multidimensional. Every one of us can do contemporary as well as traditional rooms, dining rooms as well as nurseries. So, here’s a tip: find the person, not the room. Ask to see the portfolios of the designers’ other rooms. Talk to the designers and artists to see if you are well suited. Compatibility is paramount.

The rooms and gardens in a designer show house are spectacular. The lunches are wonderful. Often there are lectures and wine tasting scheduled on the grounds. All in all, a showhouse makes for a lovely summer’s day out. M.A.K.